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duet

Nostalgia is in. Mediocrity is out. Bring your business into the digital era with a real online strategy.

Duet is a digital marketing studio offering a range of strategic services, including organic and paid social media, content creation, influencer campaigns, and email marketing.

Grow your awareness and build real community with your audience. Improve your online discovery, and get down to business when it comes to your digital marketing.

Mom 'n 'em Coffee in Madisonville, Cincinnati (photo by Ashleigh Pierce)

Services

  • Review existing social media presence and performance

    Evaluate competitors and benchmarks

    Develop a tailored strategy, including recommendations for profile optimizations, content pillars, brand voice, key performance indicators, paid campaigns and more

  • Plan, shoot and edit iPhone photography and videography, formatting to specific platform(s)

    Develop concepts for content, keeping in mind any relevant trends

    Design simple branded graphics

    Collaborate with other partners (professional photographers, graphic designers, web developers, etc.) to build your asset library

  • Create weekly or monthly content calendars, including copywriting and utilizing original content and/or brand’s content library

    Plan content around any upcoming events/occasions, promotions or cultural moments as well as evergreen content pillars

    Anticipate upcoming content needs

  • Respond to comments and direct messages, answer customer inquiries and engage with community in brand’s voice

    Monitor tags for user-generated content (UGC) and opportunities to engage or repost

    Nurture audience by being both accessible and engaging, as well as establishing an authentic brand persona

    Track conversations about your brand and industry to learn more about your audience through social listening and monitoring

  • Scout quality influencers and content creators whose style and audience fit your brand/goals

    Manage outreach and communications with approved influencers, and negotiate trade/rates and agreements as needed

    Maintain budgets and report on key analytics to determine campaign performance

  • Develop copy and creative for Meta ad campaigns and organic boosting

    Determine optimal audience targeting, including location, interests and more

    Manage budgets, regularly review + report performance and recommend adjustments as needed

  • Create branded email template

    Determine email cadence based on brand’s needs

    Develop email copy and utilize existing asset library or create content as needed

    Leverage brand’s existing email database or build new database

    Make recommendations for list segmentation

  • 7+ Years of Marketing Experience in Both Digital and Traditional Media

  • More Than 20 Satisfied Client Accounts With Measurable Results

  • Specializing in Food & Beverage, Hospitality, Health & Wellness, and Beauty

Why Duet?

There are so many solutions for digital marketing nowadays, it can be overwhelming trying to decide the right direction for your business. What makes Duet the right partner for you?

With more than seven years of experience in media and marketing—from leading a small, long-standing agency specializing in traditional media (primarily radio and TV), to becoming a senior digital marketing manager at a fast-paced creative branding agency, I have a breadth of experience as a marketing and social media strategist with clients of all sizes from a variety of industries.

My bread and butter are food & beverage, hospitality, health & wellness, and beauty, but I’ve also dabbled in other industries and am always open to expanding my knowledge and skill set.

So what actually makes Duet different?

When it comes to each of my clients, I gain a deep understanding of your business front to back—how you operate, your strengths, opportunities, and pain points.

I’ll know every item on your menu, every product in your line, every service you offer, and so forth, which allows our efforts to be seamlessly aligned, accurate, and effective—from knowing how to answer customer questions to consulting on best practices.

I take the time to research to sharpen my work, stay current on industry insights and trends, and listen to consumers and what resonates with them. Over time, I’ve learned how to anticipate outcomes before they arise, as well as how to foster an online community and gain an understanding of what resonates with an audience in order to further your business objectives. Crucially, I am always curious, think both critically and strategically, and display keen attention to detail. (Typos? Never heard of her.)

Most of all, I care deeply about the work I put out and delivering results for my clients, and in turn, I love working with people and businesses who value these same things.

If this sounds like your type of business partner, let’s connect!

Headshot of Ashleigh Pierce

About

Hi, I’m Ashleigh Pierce, owner of Duet.
Let’s get to know each other, shall we?

My Work Experience

I am a digital marketing professional with more than seven years of experience in media and communications. After receiving my bachelor’s degree in journalism from the University of Cincinnati (go Bearcats!)—an education that profoundly shaped me as both a human and a professional—I began my career leading a decades-old boutique agency specializing in radio and TV. During my five-year tenure, I learned the ins and outs of traditional media while simultaneously establishing new digital marketing services, including social media, email marketing and website management. From there, I expanded my skill set at a brand strategy and creative agency specializing in food & beverage + hospitality, where I became the senior manager for digital marketing and honed my skills as a social media strategist.

Ashleigh Pierce holding a glass of red wine on a rooftop in Seaport, Boston

My Personal Background

Originally from Northern Kentucky, I’ve lived in Cincinnati’s historic Over-the-Rhine neighborhood since 2016, and over the last eight years, I’ve watched it take a new shape with restaurants, shops, studios and beyond. Living in this community has allowed me to be extremely dialed into Cincinnati’s vibrant dining scene, and I’m a trusted guide by friends and family for where to eat, what to do, and what’s new. I love exploring each of Cincinnati’s diverse neighborhoods, and there is always something new to discover. I also love to travel and experience different cultures, to learn about the world and hear new perspectives, and I care deeply about making my community a better place.

I love working in social media in part because it allows me to tie together my personal interests with my work, from food and travel to wellness, skincare and beyond, while also getting to exercise both my creativity and my business savvy. Duet has also given me the opportunity to further hone my content creation skills, which in my experience is a huge pain point for businesses and a service I believe is a key offering in this social media landscape. 

Get in Touch!

Let’s talk social! I’d love to grab coffee and learn more about your current efforts, what’s working, and what we could do better.

Have questions? Want to connect? Fill out this form or send me an email. I can’t wait to hear from you.

Ready to get serious?

Schedule a free discovery session to discuss and assess your digital marketing needs—no commitment.

Laptop with black screen alongside a vase of yellow flowers and a notebook

FAQ

  • We'll start with a free 30-minute consultation to determine your digital marketing needs (and if we'll make great collaborators).

    This discovery session will be used to gain a better understanding of your business—your goals, pain points, and current strategies. We will discuss what you can expect from working with me and what services may be the right fit for you and your budget, as well as answer any questions you may have.

    Following the session, I will provide a customized proposal for you to review and determine if you’d like to move forward—no commitment.

  • Because I tailor the scope of work to the needs of each individual client, pricing varies. My fees are based on the desired services and timeline, and whether it will be on a project or retainer basis.

    Following your consultation, I will provide a custom proposal outlining the detailed scope and fees.

  • I offer a variety of services that may assist your business with different needs at different stages. Below are some examples, but not limited to:

    — Refresh or strengthen an existing social media presence

    — Establish and nurture a new social media presence (i.e. a launch or opening)

    — Create content for your social media pages

    — Launch an influencer program

    — Provide full-service monthly social media management

    — Design and manage Meta ad campaigns

    — Introduce or refresh an email newsletter

  • The length of our agreement depends whether we work on a project or retainer basis and the scope of work. On average, engagements last three to six months with the option to renew.

    It's important to remember that growing on social media takes time, which is why I don't offer "quick fix" services such as feed makeovers. Making an ongoing commitment to digital marketing has proven to bring returns in the long run.

    In fact, Deloitte research recently found that social-first brands generate an average YOY revenue increase of more than 10%, and are eight times as likely to exceed revenue goals by 25% or more than brands with low social maturity.

  • Let me be the first to say, I am not a graphic designer, web developer, public relations specialist, or professional photographer. However, I do collaborate with partners in these fields when the opportunity arises. I’d be happy to recommend a trusted partner should you need a service I don’t offer.

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